WhatsApp is proving to be the most likable social platform. And its strength is in numbers with over 2 billion active users. Businesses have also started leveraging the power of this intimate channel via WhatsApp commerce to communicate with their customers.
However, WhatsApp did not support sending WhatsApp promotional messages until recently. It does not want businesses to spam people with sales. Brands could send only ‘transactional’ messages like payment confirmation, shipment tracking, or delivery.
But on the bright side, WhatsApp’s new category of templates called ‘Marketing’ is making it possible. Brands can now conveniently interact with their customers on their favorite platform to generate engagement. Businesses can send WhatsApp advertising messages to the customers who have opted-in (more details below).
The key element here is WhatsApp Business API. It helps eCommerce brands to easily send various types of promotional messages. These messages mainly include discount vouchers, promotional offers, coupons, product launch updates, cart abandonment reminders and more. Hence, brands can seamlessly communicate with their customers to generate more leads and drive more sales.
[WhatsApp Opt-in – Meta has made it crucial for businesses to take WhatsApp Opt-in from users before sending messages to them via WhatsApp Business API. This ensures that businesses are sending messages to only those users who are interested in receiving WhatsApp updates from businesses.]
Let’s navigate the topic to know more about the benefits of WhatsApp promotional message and examples of effective message templates.
The basics of WhatsApp promotional message
In a nutshell, WhatsApp promotional message is a concise text message designed for WhatsApp marketing. Marketers send these messages on WhatsApp to promote and advertise their products. Such WhatsApp promotions help businesses meet their goals.
These are the non-transactional messages which exclude payment or delivery messages. Businesses can effectively use these messages to communicate with customers and strengthen relationships with them.
Since September 2021, WhatsApp has supported sending WhatsApp promotional messages to brands from all countries. But the most crucial factor for sending these messages is the use of WhatsApp Business API. So, eCommerce owners must look for an official WhatsApp Business API provider.
Brands can send WhatsApp marketing messages for several announcements. It can be new product launches, discounts or coupons offers, back-in-stock alerts, app promotion, product recommendations, or shopping cart abandonment reminders.
When WhatsApp recognized a surge in customer enquiries about offers and discounts with respect to customer’s favorite brands, it allowed sending promotional messages. With the help of such interaction, brands can effectually communicate with their customers which leads to enhanced customer engagement.
Reach out to large customer base to engage them with interactive WhatsApp promotional messages
Unlock the potential of WebMaxy’s WhatsApp Commerce solutions.
Things to remember while sending WhatsApp promotional messages:
Having a WhatsApp Business API is the first key factor in sending these WhatsApp promotional template messages to many customers
If a business already has an approved WhatsApp Business API, then they can start broadcasting promotional messages.
These template messages must be pre-approved by WhatsApp to ensure that it complies with their business and commerce policies.
Customer’s opt-in is required, and businesses must adhere to WhatsApp’s opt-in policy guidelines.
WhatsApp doesn’t allow daily newsletters and excessive notifications.
Benefits of sending WhatsApp promotional messages:
For any eCommerce brand, WhatsApp promotional messages are an integral part of marketing strategy. It not only helps strengthen customer experience but also boost repeat purchases. So, it leads to building brand loyalty for businesses. Let’s underline a few remarkable benefits of WhatsApp promotional messages:
Enhanced Customer Experience: Promotional messages are personalized messages aligned with customer’s interests or purchase history. So, these messages are extremely helpful in fostering a more engaging and satisfying shopping experience for the shoppers.
Strengthen Brand Loyalty: With these messages, eCommerce marketers can engage with customers in a personal and direct manner. Offering exclusive discounts, prompt access to sales, or personalized offers makes customers feel special. Thus, influencers can enhance customer retention and increase repeat purchases with WhatsApp promotional messages.
Improve Conversion Rates: WhatsApp promotional messages foster a sense of connection, making customers feel valued and understood. Recipients are more likely to read such personalized messages, which can help increase visibility, boost conversion rates, and sales opportunities.
Boost Sales in Cost-effective Way: It’s a great alternative for businesses to send their clients a large number of messages without paying more. WhatsApp promotional messages offer an easy and cost-effective way for MSMEs to increase sales.
Wide Demographic Reach: When marketers reach wide demographics, it helps them attain the upper end of the company’s prospective earning range. WhatsApp promotional messages allow businesses to instantaneously interact with a broad audience of all ages, professions, backgrounds, and genders.
Enhanced ROI: WhatsApp promotional messages offer a new and highly effective way that help improve business’s ROI. Due to improved conversion rates, enhanced sales, and stronger customer connections, business owners can achieve an elevated ROI with these promotional messages.
Increased Repeat Purchase: As recipients are more likely to read these promotional messages, it increases customer retention rate. Moreover, WhatsApp promotional messages such as discount codes or loyalty points can help brands increase their repeat purchases.
20+ Creative WhatsApp promotional message templates
Sr. No. | Type of Promotional Message | Example |
1. | New Product Launch Update | Hello [Customer Name], Exciting news for you! We’re thrilled to announce the launch of [product name]. Be one of the first [20] to order & win [Rs. 2500] amazon gift card! |
2 | Seasonal & Holiday Offers. | Hello [Customer Name], Ring in the new year with new savings! Start the year off right with our New Year’s sale. Up to 30% off on all items. Shop now and save big! |
3 | Back in Stock Notification | Hello [Customer Name], We heard you! [Product Name] is back in stock due to high demand. Order yours now before it sells out again! |
4. | Monthly Sale | Hey [Customer Name]! Is the end of the month making you feel broke, but you want to pamper yourself? Well, we have an offer. Get 20% off on all our services on the [date] of every month. To book, visit [website address]. |
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