WhatsApp marketing, including WhatsApp Advertising campaign, can help you drive customer engagement and boost 150X ROI for your business. No matter if you have an ecommerce business or an education business, WhatsApp can help you reach your audience personally and boost sales & revenue. 

According to the statistics, WhatsApp has over 2.44 billion users worldwide. By doing WhatsApp marketing, including WhatsApp Advertising campaign, you can stay in touch with your customers. As per a report, WhatsApp text messages have a 98% open rate. Here in this blog, we will understand about WhatsApp marketing, WhatsApp marketing campaign, and how it’s beneficial for business. 

What is WhatsApp marketing?  

WhatsApp marketing is the process of promoting your products or services on WhatsApp to create awareness and engage with customers to drive sales & revenue. You can send different types of messages to customers based on their customer journey stage.  

With WhatsApp for business marketing, you can provide instant customer support and enhance customer experience. People use WhatsApp to communicate with their friends and family regularly. By being available on WhatsApp, you can make people feel you are just a few seconds away if they’ve any queries.  

Benefits of using WhatsApp marketing  

WhatsApp business marketing can help you improve your marketing strategy. Now, we will discuss the benefits of using WhatsApp for marketing.  

1. Improved relationships with customers  

As per the statistics, 55% of people feel more connected to brands that use WhatsApp marketing. With WhatsApp marketing, you can build strong and lasting customer relationships. Acquiring new customers is more difficult than retaining the existing ones. 

You can do personalization with WhatsApp marketing and enhance customer experience. Send messages to customers based on their buying journey stage and recent activity. According to a study, 70% of customers say they engage only with personalized messages.  

2. High conversion rate  

You don’t want to be intrusive in your approach to reaching out to customers. The phone calls can be disturbing, and emails are inaccessible sometimes. That’s where the WhatsApp marketing strategy comes to play. According to a report, 40% of customers answer WhatsApp marketing messages from businesses.  

By using personalized messaging, you can bring in more conversions. As per statistics, messaging potential customers after the initial contact can increase the conversion rate by 112.6%. With WhatsApp marketing, you can send offers and coupons to customers to entice them to make purchases.  

3. Better sales and easy payment   

By setting up a WhatsApp business account, you can make it easy for customers to place orders and make payments from WhatsApp. As per research, 60% of customers will use messengers to make purchases in the future.