San Francisco, 24 April 2024: The Report Superfood Powders Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

The global superfood powders market size is expected to reach USD 11.50 billion by 2030, registering a CAGR of 7.2% during the forecast period, according to a new report by Grand View Research, Inc. The market has witnessed rapid growth in recent years and has caught consumers’ attention owing to the increasing prevalence of obesity and diabetes and consumers opting for healthy diets. Growing consumer need for antioxidants, phytochemicals, vitamins, and minerals has increased the popularity of superfood powders in past years. The product has grown into a commercial product in the U.S. and several companies are investing in superfood powders.

Some of the popular superfoods are salmon, kale, açai berries, kefir, and almonds. When incorporated into a well-balanced diet, superfoods can promote heart health and weight loss, improve energy levels, and even reduce the effects of aging. Thus, consumers are looking for convenient ways to add these superfoods to their diet, which is driving the demand for powders.

In response to the increase in the frequency of diet-related diseases such as diabetes, obesity, or cancer, the search for healthy diets has led to a surge in the demand for functional foods with multiple benefits, among which are superfoods. Many countries globally have witnessed a shift in the preference for functional foods as the trade of superfoods has increased over the past decade.

The organic product segment is expected to witness lucrative growth over the forecast period. Organic foods have been gaining traction among consumers as people are becoming aware of the associated benefits and long-term impact on their health. Many superfood brands have been targeting consumers by labeling their products as “organic” and made with “natural ingredients”. Additionally, due to the COVID-19 pandemic, consumers globally are concerned about their eating habits and are seeking healthier options in their daily diet.

The offline distribution channel segment held the largest revenue share in 2022. Superfoods are being increasingly sold through hypermarkets, supermarkets, convenience stores, and pharmacies. A large number of consumers prefer buying food products from offline stores due to the shopping experience of these stores. Brick-and-mortar specialty stores are among the major distributors of these products. The market is characterized by the presence of a few well-established players and several small- and medium-sized players with a strong presence across the globe. Leading manufacturers hold a significant market share in North America.

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The rising awareness regarding incorporating a healthy lifestyle among consumers has been driving the demand for superfood powder over the world. Superfood powders are derived from nutrient-rich superfoods by drying and grinding them into a fine powder, which can be mixed into food and beverages for regular intake. Superfoods have gained traction among health-conscious consumers owing to their numerous benefits. Some of their key benefits are immunity boost, detoxification of the body, and stress reduction.

Superfood Powders Market Report Highlights

• North America held the largest revenue share in 2022 as consumers are consuming superfood powders in order to boost immunity, prevent diseases, and complete their daily intake of important micronutrients
• The organic product segment is expected to expand at the fastest CAGR over the forecast period. Organic foods have been gaining traction among consumers as people are becoming aware of the associated benefits and long-term impact on their health
• The online distribution channel segment is expected to expand at the fastest CAGR from 2023 to 2030. Driven by pandemic-led facts and figures, manufacturers of superfood powders switched to online platforms to reach more consumers and offer better-quality products.

Moreover, the subsequent increase in consumer interest in health and wellness products has further given an impetus to the superfoods industry. Many brands and companies in the food industry have been expanding to new product lines such as superfoods in order to gain maximum market share.

Superfood powders are made from nutrient-dense and antioxidant-rich vegetables and fruits. These products aim to support overall health and immunity. For instance, the detoxifying property of moringa has increased its application in food and beverages, such as green smoothies, teas, and salads, over the past few years. Along with nutritional content, consumers prefer these products as they are considered to be ‘natural’ foods. These products have a minimum impact on the environment, which satisfies consumers’ ethical concerns.

With the increasing prevalence of diet‐related diseases such as obesity and diabetes, consumers are opting for healthy diets, which include functional foods with various benefits. Therefore, ‘superfood’ products are increasingly gaining popularity across the globe, especially in the U.S., Canada, Germany, and France. Furthermore, new product launches in the superfood powders segment are likely to bode well with the future market growth.

Superfood Powders Market Report Scope

The application of these products has grown in food and beverages. The use of chia seeds, pumpkin seeds, and sunflower seeds has grown significantly in beverages over the last few years. Many superfood brands have been incorporating such superfood ingredients in blended powdered form to capture a majority of the market share. As of now, consumers are giving up inflammation-producing, highly-processed foods for products that boost gut and brain health, among other benefits. Consumers are also favoring foods that are eco-friendly and socially responsible. In response, several manufacturers are testing alternative crops and aligning with suppliers that offer clean-label or organic goods.

List of Key Players in the Superfood Powders Market

• Sunfood
• Glanbia PLC
• Terrasoul Superfoods
• Navitas Organics
• Orgain
• Suncore Foods Inc.
• Nature’s Superfoods
• Country Farms
• Your Super
• Naturya