For years, ecommerce brands leaned heavily on pre-made templates to launch their online stores fast and cheap. But 2025 is signaling a hard pivot — one that savvy ecommerce leaders can’t afford to ignore.
The era of cookie-cutter templates is fading.
Today’s top-performing ecommerce brands are embracing fully custom web design — not as a luxury, but as a necessity. If you’re still relying on Shopify’s standard themes or generic WordPress layouts, you might be doing more harm than good to your brand’s growth potential.
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