Search Engine Optimization (SEO) is the process of enhancing a website’s visibility on search engines like Google to attract organic traffic. It involves strategies such as keyword research, on-page optimization, technical SEO, link building, and content optimization to improve search engine rankings. Learning SEO equips individuals with the ability to analyze website performance, understand search engine algorithms, and implement tactics that increase online visibility and engagement. With practical SEO skills, businesses and professionals can improve website traffic.
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