In ecommerce, it’s easy to get distracted by flashy numbers — how many likes your latest campaign got, how many clicks your ad generated, or how many orders you processed last month. But the reality is, these numbers don’t always translate into long-term growth.

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Why Customer Lifetime Value Is the Real Metric of Ecommerce Success | by Nj Graphica Full-Service Creative Marketing Agency | Aug, 2025 | Medium
njgraphica.medium.com

Why Customer Lifetime Value Is the Real Metric of Ecommerce Success | by Nj Graphica Full-Service Creative Marketing Agency | Aug, 2025 | Medium

In ecommerce, it’s easy to get distracted by flashy numbers — how many likes your latest campaign got, how many clicks your ad generated, or how many orders you processed last month. But the reality…