In the past, ranking on Google meant stuffing keywords, getting backlinks, and optimizing metadata.
But in 2025, that’s no longer enough.
Welcome to the AI era of search, where Google doesn’t just index pages — it understands them. With the rollout of Search Generative Experience (SGE) and AI-driven results, the rules have changed. Forever.
The question is no longer “How do I rank in search?”
It’s: “Can AI understand, trust, and prioritise my content?”
And most importantly…
Is your website AI-friendly?
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