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In Tel Aviv cafés, Haifa offices, and Jerusalem’s crowded markets, conversations revolve around being heard and being seen. From news outlets that aim to capture the pulse of society to marketing agencies helping businesses climb search rankings, the pursuit of visibility is a shared mission.
Two players represent these efforts best: Israel News outlets like NAnews and Nikk.Agency, a marketing firm focused on SEO, AEO, and digital promotion. Though their arenas differ — journalism and advertising — their challenge overlaps: to stay relevant in a world governed by algorithms and AI-driven search.
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