Elitzer's background in booking for high-profile artists such as M.I.A. and Björk, combined with her experience as a Senior A&R at Capitol Records, has informed her philosophy at Godmode. She critiques the industry's trend toward signing pre-established hits, advocating instead for nurturing artists from the ground up. This ethos is reflected in Godmode's meticulous attention to every detail, from visual aesthetics to team composition, ensuring each artist's unique identity is authentically represented. Elitzer's approach underscores the importance of understanding the modern cultural landscape and building artists accordingly. By focusing on the right audiences and fostering genuine connections, she continues to shape the future of independent artist development.
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