San Francisco, 27 March 2024: The Report U.S. Women Grooming Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Fragrance), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2023 - 2030

The U.S. women grooming market size is expected to reach USD 85.89 billion by 2030, registering a CAGR of 7.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. Healthy skin care regimes and personal care routines can enhance the overall physical appearance of a person. The availability of abundant information pertaining to the performance, mode of action, end results, efficacy, and formulations of skin care, hair care products, fragrance, and other products helps buyers choose suitable products as per their requirements, which is favoring the growth of the market.

Additionally, the demand for cruelty-free products has also been increasing among customers. Most consumers have grown wary and avoid purchasing products linked to animal cruelty or ones that are animal-sourced or harmful to the environment. Similarly, increasing awareness about the pollution and the ill effects of micro plastics also discourages people from using synthetic products. Hence, they tend to lean toward products made of recyclable materials, which is expected to drive innovation and allow new entrants in the market.

The COVID-19 outbreak had a huge negative impact on the cosmetics and personal care sector. Store closures imposed by the strict lockdown protocols had severe effects, with global sales falling by 50.0%–70.0% from March to April 2020. Due to the fact that the majority of the consumers were from the United States, which was significantly damaged by the pandemic, this had a significant impact on the sales of skin and hair care products as well.

Consumers have been actively creating calming self-care experiences through elaborate skincare routines at home as a result of rising stress levels and the increased relevance of self-care in recent years. The demand for skin care products, such as lotions and moisturizers, healing treatments, exfoliation, facials, and face creams, powders, and scrubs, is increasing as a result of this trend.

The millennial generation has completely changed the grooming industry in recent years. Millennials nowadays are more conscious of their physical appearances and looks, and they are prepared to spend a fair amount on products containing substances that have been shown to effectively nurture the skin. Several skincare companies are releasing a variety of goods in the market, ranging from sunscreens to anti-aging creams, night serums, and facial masks. For instance, Olay introduced skin care products with retinol in April 2020, aiming to serve busy millennial women.

Personalization in skin care products backed by technological innovations is another go-to-market strategy. The grooming products market in the U.S. is already witnessing the use of augmented reality (AR) and virtual reality (VR) tools as modes of personalized skincare. Additionally, consumers these days expect peer tutorials, and in-store digital try-on. To keep up with the trend, Sephora’s Color IQ system and L'Oréal’s sun exposure monitor patch are being marketed as technology-based products, which have been majorly driving the overall performance of the above-mentioned companies.

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One of the main elements influencing the market is women's increasing awareness of the importance of self-care. A Hypebeast Limited survey from September 2020 found that 57.0% of female respondents regarded self-care as a crucial practice and 56.0% were willing to spend money on their appearances, which encouraged them to buy grooming items. These elements generally favor future market expansion. Prospective manufacturers are likely to focus on product innovations to secure a foothold in the women grooming industry in the near future. Innovation in products such as shaving creams & lotions, shaving kits, face wash, and cleansers is likely to propel the market growth.

U.S. Women Grooming Market Report Highlights

• The growing popularity of the premium grooming skincare and haircare range has enabled manufacturers to introduce products in varying sizes to make them more travel-friendly. A growing number of consumers, especially millennials, have been experimenting with newer products as well
• The hair care products segment is expected to witness substantial growth during the forecast period. the demand for hair care products across the U.S. is primarily boosted by the increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments based on contemporary market potentials
• The online segment is expected to witness substantial growth during the forecast period from 2022 to 2030. The availability of a large variety of products on a single platform, door-step delivery, simple payment options, and heavy discounts are just a few of the advantages that e-commerce provides, which have significantly impacted people's buying habits

For instance, in June 2020, BIC USA INC., a manufacturer of stationery, lighters, and shavers, launched a new unisex grooming line for men and women. The product line includes razors, shave cream, body lotion, and face lotion, available at Dollar Stores and Walmart. The increasing use of online platforms by consumers confined to their homes during the COVID-19 outbreak has also benefited the sale of female grooming products, including skin care and hair care. This trend has also paved the way for numerous industry participants. Witnessing such current trends, major brands in the market have been investing in providing a standout experience for customers in the digital space.

U.S. Women Grooming Market Report Scope

List of Key Players of U.S. Women Grooming Market

• Procter & Gamble
• Unilever
• Beiersdorf AG
• Colgate-Palmolive Company
• L’Oreal Group
• Johnson & Johnson Services, Inc.
• Coty Inc.
• IntiMD
• Evolution of Smooth (eos)
• Edge well Personal Care