WhatsApp boasts over 2.7 billion monthly active users, making it the most widely used messaging app worldwide. Consequently, WhatsApp Commerce offers enterprises a fantastic way to engage with their clientele.

A large number of customers want to see their preferred brands on WhatsApp. 54% of users prefer to purchase updates and receive commercial communications via WhatsApp, according to statistics. You may manage your marketing across multiple channels with the aid of WebMaxy’s advanced sales and marketing solutions.

WhatsApp Business Solutions allows brands to interact with consumers by sending them tailored messages. It’s difficult to select just one WhatsApp marketing tool these days because there are so many on the market. We’ll give you comprehensive details on the top WhatsApp marketing tools in this post.

What are WhatsApp marketing tools?

WhatsApp marketing tools help you create and execute WhatsApp marketing campaigns. With specialized WhatsApp broadcast software, you can schedule and send bulk messages to targeted customers, encouraging them to make purchases. These tools enable you to implement chatbots for automated interactions and ensure timely responses to customer queries, providing a seamless experience 24/7.

The tools for WhatsApp marketing also help you track key metrics like open rates, click-through rates, and conversion rates of different WhatsApp marketing campaigns. This way you can know the effectiveness of WhatsApp campaigns and find ways to improve them.

Benefits of WhatsApp marketing tools

WhatsApp marketing tools can benefit businesses in many different ways. We have mentioned some of them below:

• Increased reach: WhatsApp is used by over 2 billion people around the world. You can expand your business reach by setting up your WhatsApp store.
• Improves customer engagement: WhatsApp is a direct communication channel. It allows businesses to connect with customers in a personalized and meaningful way. Businesses can target customers with relevant messages based on their interests.
• Enhances customer experience: WhatsApp marketing tools enable you to set up chatbots and provide better support to customers. You can quickly resolve customer issues and build strong relationships with them.
• Boost sales: WhatsApp marketing tools allow you to showcase your products and services to customers. People can directly shop from WhatsApp or visit your website with one click.
• Increased ROI: WhatsApp marketing tools provide a cost-effective way for businesses to connect with their customers. Businesses can easily engage with their target audience and lead them to the funnel.

Top WhatsApp marketing tools in 2024

Now, we will give you a list of the most popular WhatsApp marketing tools that you can use for your business. These marketing tools for WhatsApp can help you target customers easily and efficiently.

1. WhatsApp Commerce

WhatsApp Commerce by WebMaxy is the best WhatsApp marketing tool that helps you set up your WhatsApp ecommerce store. You can showcase your product catalog to customers and enable them to buy products from WhatsApp directly. It provides you with a wide range of features to help manage marketing communication and customer interactions.

Create WhatsApp campaigns to target prospects and convert them into customers. Simplify the sales process by letting customers browse products and place orders from WhatsApp. Provide a seamless and convenient shopping experience to customers and retain them for a long time.

Set up a WhatsApp bot and engage with customers 24/7. Respond to customers quickly and improve your CSAT score. Run Facebook and Instagram ads with a WhatsApp CTA. Bring people to your WhatsApp store directly from retargeting ads and increase the chances of sales.

Key features

• User segmentation
• User-friendly interface
• WhatsApp campaigns
• Green tick verification
• Conversation flows
• Drag & drop editor
• Chat automation
• Alerts and notifications
• Shared team inbox
• Multiple sender accounts
• Detailed analytics
• Multi-agent support
• Other integrations

Pricing

• WhatsApp Commerce paid plan starts at $25/month.

2. Wati

One of the best WhatsApp marketing tools for sending mass messages is Wati. It provides tools that are straightforward to use, making the creation of WhatsApp campaigns simple. It includes a drag-and-drop builder that makes it simple to create workflows.

You can successfully attract customers and personalize your WhatsApp campaigns. Deliver notifications to customers who have left their carts empty and encourage them to continue. To enhance your marketing, integrate your WhatsApp business with CRM and other technologies.

Key features

• WhatsApp campaigns
• Conversation flows
• Drag & drop editor
• Chat automation
• Shared team inbox
• Multi-agent support
• Other integrations

Pricing

• Wati paid plan starts at $25/month.

3. Whappext

Whappext is among the best WhatsApp marketing tools that enable you to connect with existing and new customers on WhatsApp. You can send personalized messages to customers with their first and last names.

You can set up predefined responses and reply to general customer queries quickly. Its simple interface makes it easy for beginners to create campaigns. This tool provides analytics and statistics that help in making better decisions. However, this tool comes at a high price which most individuals and small businesses won’t prefer.

Key features

• WhatsApp campaigns
• User-friendly interface
• Conversation flows
• Drag & drop editor
• User segmentation
• Chat automation
• Shared team inbox
• Detailed analytics
• Dedicated success manager

Pricing

• Whappext paid plan starts at $125/month/PC.

4. Haptik.ai

Haptik.ai is listed among the best WhatsApp marketing tools that enable you to provide the best customer support. Its conversational AI helps you provide 24/7 customer support. You can quickly resolve customer problems and improve their experience.

You can create personalized marketing campaigns with similar product recommendations and drive more sales. By automating customer service and sales tasks, you can save time of your marketing team.

Key features

• WhatsApp campaigns
• Conversation flows
• Drag & drop editor
• User segmentation
• Chat automation
• Detailed analytics
• Multi-agent support
• Other integrations

Pricing

• Haptik.ai provides custom pricing plans. To know the pricing plan for your business connect with their sales team.

5. WhatSender

WhatSender is counted in the top WhatsApp marketing tools free because of its customizable features. You can send bulk marketing messages like greetings or sales offers with just one click. You can easily import your contacts from CSV and TXT files and start with WhatsApp marketing.

You can schedule messages priorly and send them at a set time. You can also filter contacts to conduct targeted WhatsApp campaigns. This platform provides detailed analytics to help you track your marketing campaign’s performance.

Key features

• WhatsApp campaigns
• Contact management
• Delivery reports
• Chat history management
• Analytics

Pricing

• WhatSender paid plan starts at $29.90/month.

6. BusinessOnBot

BusinessOnBot is one of the best WhatsApp marketing tools India that helps you set up your WhatsApp business store. You can enable customers to browse and purchase products within WhatsApp.

You can use chatbots to provide support to customers 24/7. Set automated sequences to engage customers based on their past purchases. This tool also provides analytics to help you improve your WhatsApp marketing campaigns.

Key features

• WhatsApp campaigns
• Conversation flows
• Drag & drop editor
• User segmentation
• Chat automation
• Detailed analytics
• Multi-agent support

Pricing

• BusinessOnBot paid plan starts at $58.90/month.

7. WappBlaster

WappBlaster is among the best WhatsApp marketing tools that help you send bulk messages to potential customers. You can create and upload customers’ contact lists for executing WhatsApp campaigns.

You can add multiple accounts and switch between them for running campaigns. This tool offers personalization options like adding first names, dynamic content, etc. However, it lacks advanced targeting options.

Key features

• Automated message sending
• Contact management
• Multiple sender account
• Analytics

Pricing

• WappBlaster’s paid plan starts at $10/month.

8. Growby

Growby is listed in the top WhatsApp marketing tools as it allows you to send bulk messages to potential customers. You can send personalized messages along with images, documents, links, and pdf.

The best feature of this tool is its anti-blocking technology that enables you to turbo-send messages. You can also interact with the end-users and build long-term relationships. This tool even integrates with WordPress and allows you to use its chat and SMS service through WhatsApp.

Key features

• WhatsApp campaigns
• Green tick verification
• Import contacts list
• Chat automation
• Anti-blocking technology
• Analytics and reports

Pricing

• Growby’s paid plan starts at $89/annually.

9. Bulk WhatsApp Messenger

Bulk WhatsApp Messenger is among the best WhatsApp marketing tools that allow you to send messages to unlimited contacts. It supports different types of formats like images, videos, documents, and so on.

The best feature of this tool is that it allows you to identify active and inactive WhatsApp contacts. You can also extract WhatsApp numbers from WhatsApp groups to engage with customers.

Key features

• WhatsApp campaigns
• Import contacts
• Multiple accounts
• Filter features
• Analytics and reports

Pricing

• Bulk WhatsApp Messenger paid plan starts at $39/month.

10. MessageBird

MessageBird is one of the best WhatsApp marketing tools that helps to provide WhatsApp support. You can easily connect with customers on WhatsApp from one dashboard and streamline your communication.

The highlight of this WhatsApp marketing tool is its real-time monitoring of customer support. You can evaluate the performance of your customer support agents. You can also set up automated replies to provide a 24/7 support service.

Key features

• WhatsApp campaigns
• Chat automation
• Shared team inbox
• Multiple accounts
• Other integrations

Pricing

• MessageBird’s pricing plan depends on the features you choose.

11. WAAM-it

WAAM-it is among the top WhatsApp marketing tools that allow you to send automated WhatsApp messages. You can send personalized messages to unlimited customers. You can add images, videos, links, etc to your messages. You can create your contact lists by adding them from formats like .xls, .xlsx, CSV, and more.

This tool enables you to send up to 3000 messages per hour. You can schedule your messages priorly and decide the time frame when different messages are sent to customers. The major drawback of this tool is its high price due to which many individuals and small businesses can’t afford it.

Key features

• WhatsApp campaigns
• Import contact lists
• Chat automation
• Supports images, videos & docs
• Multiple accounts
• Other integrations

Pricing

• WAAM-it paid plan starts at $737/month.

12. AiSensy

AiSensy is listed in the best WhatsApp marketing tools as it enables you to interact with customers on WhatsApp. You can create WhatsApp campaigns to target new and existing customers. AiSensy stands out for its robust WhatsApp automation software, allowing you to automate messages and engage customers at every stage of the funnel.

You can automate notifications for payments, order confirmation, and delivery status. Set up chatbots and reply to customers 24/7. Get orders directly from WhatsApp and increase conversion rate.

Key features

• WhatsApp campaigns
• Chat automation
• Notifications
• Multiple accounts
• Live chat
• Other integrations

Pricing

• AiSensy’s paid plan starts at INR 999/month.

Best WhatsApp marketing tools: The Conclusion

WhatsApp marketing tools help businesses connect with their prospective customers on WhatsApp. It is an effective and personalized way of building long-lasting relationships with customers. Today, there are so many WhatsApp marketing tools available in the market that it becomes confusing to choose one.

In this blog, we have discussed about some of the best WhatsApp marketing tools. These platforms can help you automate message sending, manage contacts, integrate chatbots, and track campaign success. You can implement effective WhatsApp marketing strategies to acquire new customers and retain existing ones.

WhatsApp Commerce by WebMaxy is the best WhatsApp marketing tool. It enables you to engage customers with personalized messages and enhance their experience. You can create and automate WhatsApp campaigns for different buying stages and customer actions. Automate chat and reply to customers 24/7 when your support team isn’t available. Track your campaign’s performance and make optimizations.