As Instagram became mainstream marketing and advertising real estate, more and more brands have been tempted to buy likes on Instagram (as well as views, followings, comments, ads. You name it; they all sell) in order to compete with competitors who have a lot of subscribers.
But artificially inflating engagement rates isn't just a waste of time and money; it can also harm your business.
How? Playing with the system can actually reduce your engagement and ruin your reputation, creating a spam presence that makes a bad impression on potential subscribers and potential customers.
If you're planning on buying Likes on Instagram to trick your audience as part of your Instagram strategy, it's time to rethink that approach.
In this post, we'll show you why you should NEVER BUY Likes on Instagram and suggest some proven tactics to build your brand in an authentic way so you DON'T be tempted to BUY LIKES on Instagram!
Why Brands Buy Likes on Instagram
The reason brands buy Likes on Instagram is simple: engagement is the most important metric to ensure your Instagram post gets seen.
Instagram uses interactions to determine which posts are at the top of users' feeds. Popular posts are also more likely to land on the Browse tab on Instagram.
The Overview tab, which can be found by clicking the magnifying glass icon in the bottom navigation menu, is a collection of posts on a variety of topics that you liked and posts liked by accounts you regularly interact with.
Because Explore shows users posts that their followers love on every topic feed, and since over 50% of Instagram accounts use Explore on a regular basis, it's an effective way for businesses to reach new audiences.
In short: if your post gets more likes, more people will see it. As such, many brands looking to get their posts to be seen by a wider audience are buying Likes on Instagram to boost engagement quickly.
Just type “Buy Likes on Instagram” into Google and you will see dozens of services promising “real and real likes” for as little as $ 0.01 each (typically in packs of 50 to 10,000 likes or more).
When you buy Likes on Instagram from these services, your posts will automatically like the (often fake) Instagram accounts operated by the service.
They distribute purchased likes across different posts so that you don't get one picture with a crazy number of likes.
This may seem like the perfect solution for someone with little time and experience in marketing, but the truth is, buying Likes on Instagram will hurt your brand rather than help it.
Why you should never buy Likes on Instagram
At first glance, a ton of likes (even if purchased) seem valuable, but it really only works if you've earned them through organic tactics. For more information, queries and suggestions, visit the company website at www.fanexplozion.com/product/buy-instagram-likes to learn more.
This is because while the emergence of more engagement and popularity in the form of likes may have some short-term benefits - for example, impress real users and get some of them to follow you - fake likes can undermine future organic or paid campaigns.