San Francisco, 04 April 2024: The Report Sexual Health Supplement Market Size, Share & Trends Analysis Report By Type (Natural, Synthetic & Blend), By Gender (Men, Women), By Formulation (Tablets, Liquids, Powders), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

The global sexual health supplements market size is anticipated to reach USD 7.02 billion by 2030 and is anticipated to expand at a CAGR of 10.56% during the forecast period, according to a new report by Grand View Research, Inc. Increasing awareness of sexual health issues and the importance of maintaining a healthy sex life, growing prevalence of sexual dysfunction, changing lifestyles and dietary habits, and increasing disposable income, are expected to boost the market further. According to an article published by NIH in March 2022, in the UK, there is a high prevalence of Erectile Dysfunction (ED) among younger men, with more than a quarter of them affected. Men with ED often have cardiometabolic and psychological conditions that are frequently left untreated. As per King's College London, ED is estimated that by 2030, 322 million men worldwide are expected to be affected by it.

Government-supported sexual health programs indeed have a significant impact on the market. These programs help to increase awareness about sexual health issues, promote safe sex practices and encourage people to take proactive steps to maintain their sexual health. For instance, Australia Department of Health has “Healthysexual” program, which raise awareness about sexual health. As a result, more and more people are becoming interested in these supplements and are willing to invest in products that can help them improve their overall sex health.

The COVID-19 pandemic has had a significant impact on the market. During periods of lockdowns and social distancing measures, many individuals experienced heightened stress, anxiety, and changes in their daily routines. These factors, combined with increased time spent at home with partners, led to a surge in interest in sexual health and intimacy. As a result, some consumers turned to these supplements to address issues such as low libido, erectile dysfunction, or sexual satisfaction. With restrictions on in-person shopping and limited access to physical stores, many consumers turned to online channels to purchase goods, including these supplements. E-commerce platforms experienced a surge in sales during the pandemic, providing an opportunity for supplement manufacturers to reach a broader audience and mitigate the impact of store closures.

Ensuring the safety and quality of these supplements is crucial. However, the industry has been plagued by issues such as adulteration, contamination, and the presence of undeclared pharmaceutical ingredients. Without awareness, consumers consume harmful substances and experience adverse reactions due to poor quality control measures. Maintaining stringent quality control standards throughout the manufacturing process is essential but can be costly and challenging, particularly for smaller companies operating in a competitive market. Many sexual health supplements lack robust scientific evidence to support their efficacy claims. While some ingredients, such as certain herbs and amino acids, have been traditionally used for their purported aphrodisiac effects, clinical trials are lacking. With credible scientific research, it's easier for consumers to evaluate the effectiveness and safety of these supplements, leading to skepticism among healthcare professionals and potential regulatory action.

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The growth of the market can be attributed to factors such as growing awareness regarding sexual health issues, rising aging population, changing lifestyles and expansion of E-commerce platforms. Moreover, the increasing number of joint ventures, partnerships amongst market players and rising government investment is also expected to have a positive impact on market growth. For instance, in April 2023, the Canada Federal Budget 2023 allocates USD 36 million in funds over three years for sexual and reproductive health.

Sexual Health Supplements Market Report Highlights

• Natural products dominated the type segment in 2023 owing to the increasing consumer preference for natural and organic ingredients
• The men gender segment held the larger market share in 2023. On the other hand, women segment is expected to grow at the highest CAGR of 11.31% from 2024 to 2030
• In 2023, capsules dominated the formulation segment and held the largest market share of 31.39%. Furthermore, powders are expected to grow at the highest CAGR over the forecast period
• In 2023, libido boosting dominated the application market with a share of 27.72% and fertility segment is expected to grow at the highest CAGR from 2024 to 2030
• Offline segment dominated the distribution channel market with the larger share in 2023 driven by their established presence and trust among consumers
• Asia Pacific region dominated the market with a share of 33.53% owing to factors such as the increasing purchasing power parity, government support for quality healthcare, etc

The growing geriatric population has been a major factor driving the market. According to WHO, the population of people aged 60 years and older is rising both in terms of a proportion of the total population. In 2024, 1 billion people were recorded aged 60 years and older. By 2030, this figure is estimated to reach 1.4 billion, and by 2050, it is expected to further increase to 2.1 billion. As people age, their sexual health declines due to various factors such as hormonal changes, chronic health conditions, and medication use. This has led to an increased demand for supplements that can help improve sexual function. Additionally, the increasing awareness and acceptance of sexual health supplements have also contributed to the growth of the market. There is growing awareness and acceptance of sex-related issues among older adults, leading to a greater willingness to seek out solutions such as supplements. As societal taboos surrounding discussions of sex decline, older adults are more likely to address these issues proactively.

Furthermore, the increasing demand for natural and organic products is a significant driver of growth in the supplements market. Consumers are more health-conscious and are actively seeking out products perceived as safer and more beneficial for their bodies. Natural and organic sexual health supplements are perceived as gentler and less likely to cause adverse side effects compared to synthetic alternatives. There's a growing preference for transparency in product ingredients and manufacturing processes. Natural and organic supplements have simpler ingredient lists and are produced using methods that consumers perceive as more transparent and environmentally friendly.

Companies in the market are capitalizing on the growing demand for natural and organic products by prominently featuring these attributes in their marketing and branding efforts. Companies in this market are launching natural and organic products to capture major market share; it is expected to support market growth. For instance, in October 2022, Pharmactive launched Liboost, a damiana extract marketed for enhancing sexual function in men and women. Damiana (Turnera diffusa) is a plant traditionally used as an aphrodisiac.

Sexual Health Supplement Market Report Scope

The sexual health supplements market has seen a significant degree of innovation in recent years. With growing awareness about sex-related issues and increasing demand for natural and safe ingredients, many companies are introducing new products that enhance sexual performance. Some of the latest innovations in this market include supplements that contain botanical extracts, vitamins, and minerals that boost libido, improve blood flow, and enhance stamina.

In recent years, there has been a significant increase in the level of M&A (mergers and acquisitions) activities in the market. For instance, in November 2023, Pharmavite announced the acquisition Bonafide Health with USD 425 million. Through this acquisition company strengthen its reproductive health solutions for women.

List of Key Players in the Sexual Health Supplements Market

• GNC (General Nutrition Centers)
• Himalaya Drug Company
• Amway
• Swisse Wellness
• NOW Foods
• Life Extension
• Nature's Bounty
• Metagenics
• BioXgenic
• Twinlab
• Force Factor, LLC
• Nutraceutical Corporation
• Solgar