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This greatest practice guide provides advice for information publishers wanting to enhance the findability of their metadata by way of search engines. The suggestions are primarily based on research carried out by the Geo6 on behalf of the Geospatial Commission for the Information Discoverability project. While the project was focused on geospatial data, the principles set out beneath can be applied to any type of data and data publisher. When it comes to on line advertising, Searc