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Incentives are an excellent way to motivate customers to make a purchase, increase foot traffic, and foster brand loyalty. There are many ways to use incentives to drive sales, including employee competitions and discounts. This article will cover some of the most common strategies. Here's a brief overview of incentive marketing for small businesses. Read on to learn more. You might be surprised to discover how effective it can be. Below, you'll find a few of our favorites. Motivate customers to buy To attract new customers and retain