Integrating ESG into decision making and business strategies contributes to an effective due diligence and a better investment decision for the company as well as relevant stakeholders. Companies which are focused on the kitchenware industry have been disclosing ESG data and strategies. The industry has been growing due to rapid urbanization and increasing population. Companies have been focusing on innovation like smart kitchens which are eco friendly. Product quality and safety is another area of interest for many consumers who are inquisitive of certain safety certificates.