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Local Guide Program by Google Explained If you are an owner of a smaller business you may be interested in using the Local Guide Program by Google. Reviewers can leave reviews on the site or modify locations on Google Maps. It also allows you to add pictures on the listing of your business. This feature is beneficial for those who are local. The Local Guide Program is a Free service, and is accessible to anyone. The business owners of every company are eligible to register as local guides. Review of the business In or