Between AI-driven algorithms, stricter privacy rules, shifting user behaviors, and skyrocketing competition, Google and Meta (Facebook + Instagram) aren’t telling you the full story. They present paid ads as a “just set it and forget it” machine. But any brand or ecommerce business that’s scaled profitably in the last 12 months knows the truth: ads today require a completely different playbook.

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The New Rules of Paid Ads: What Google & Meta Won’t Tell You | by Nj Graphica Full-Service Creative Marketing Agency | Aug, 2025 | Medium
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The New Rules of Paid Ads: What Google & Meta Won’t Tell You | by Nj Graphica Full-Service Creative Marketing Agency | Aug, 2025 | Medium

Paid advertising is no longer the straightforward, plug-and-play growth engine it used to be. Once upon a time, you could set up a few Facebook campaigns, bid on some high-intent Google keywords, and…