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For this analysis, the model was run on files combining each coupon and noncoupon purchases, the worth variable was dropped from the model, and a model new variable-- coupon shareCwas added. Coupon share accounts for the relative availability of a brand's coupons through the week of purchase and is defined as share of redemptions. Where attainable, these information were subdivided by store of buy. According to a lowest price model, shoppers could additionally be more likely to contemplate all out there options and never stay dedicated to Using a particul