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Also, in case you are offering premium companies or products, you have to be certain that the competitor that you choose also offers premium services. A proper competitive analysis will be sure that you don’t miss out on the methods integrated by your rivals to succeed. You can discover ways to use these instruments to perform a Gap Analysis and what you can do with this info in my tutorial. I’ve used Hootsuite for posting updates to social networks and reviewing what others are saying for nearly 5 years now. Hootsuite and Bufferar