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Lead Generation Strategies - 3 Common Pitfalls Content marketing is a powerful tool for generating leads, but it has to be done in the right way. Prospects should be prepared to request a service or product from you by reading content that is both educational and informative. Different firms use different content marketing strategies, or combine them in one. Once a lead is generated, a firm must be able to follow up with them. Missed incoming calls will reduce conversion rates and increase CAC. Content marketing A content marketing strategy for lead generation should fo
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